We look for the founder whose integrity holds when their story and their numbers have to meet, and we gather people around them who will walk the whole way.
The brand is built on one image pair: barren volcanic ground and the same ground in bloom. Every touchpoint moves from the first to the second.
The wordmark is set in Tenor Sans, all capitals, tracked at 240. There is no symbol; the name is the logo.
ECCLESIA VENTURESKeep a margin equal to twice the cap height on every side.
120 px wide on screen, 30 mm wide in print.
No lowercase, no tighter tracking, no colour or effects, no distortion.
Letters are converted to outlines, so the files work without the font installed. Backgrounds are transparent. Use the dark version on light backgrounds and the white version on dark backgrounds or photos. Use the short version only where the full wordmark won’t fit, such as a square avatar.
Colours are taken from the brand imagery. Use them in roughly the proportions shown by the bar below.
Two typefaces: Tenor Sans for the wordmark and headings, Inter for everything people read at length. Keep to the sizes below; headings scale with the screen, everything else stays fixed.
Photography shows land at night: dark terrain, low light, and growth returning. When type sits on an image, darken the image behind it.
A soft circle uncovers the bloom beneath the scorched ground. Used on the website hero.
40 × 2 px in the accent colour, placed between a heading and its text. One per layout.
Apply to EcclesiaPill buttons on imagery use glass, with a soft highlight that follows the cursor. On flat colour, use a solid button.
Write so someone outside the church understands it on first read. The credit goes to God, not the founder.
Short sentences, everyday words. Explain what happens before naming a practice. Save terms like intercessors or covering circle for the pages that explain them.
Quote the NIV word for word. A verse may also be woven into a sentence; then it reads as our own words, so leave off the quotation marks.
Say incubator, never accelerator. Only claim what research supports: “we looked and didn’t find one”, not “no one has ever done this”.
Avoid “not X, but Y” turns, lists of three, dramatic fragments and em dashes. Say the thing directly.
